Tropica Holiday

Brand Identity


Identity work for travel agent Tropica Holiday Sdn Bhd. The first thing I do with any new project is to sit down with the client and talk through the brief in detail. This session is all about understanding of client’s need. I explore the key objectives and the values.


I played around with some designs and I was looking for something clean and contemporary. The client didn’t want any symbol or icon so the company name Tropica Holiday has become word mark.

I chose to use the color orange and apple green which goes well with the nature of the business.

Project Duration: 1 week
Project Brief: Logo Design
Client: Tropica Holidays Sdn Bhd
Application Used: Adobe Illustrator